February 14, 2011
What’s a Doll to Do? Barbie and Ken, Integrated Marketing at its Finest
When I was little, I owned more than one hundred Barbie Dolls (well, Barbie, Stacey, Skipper, Kelley, Teresa, the whole crew, really)…and two Kens (technically it was one Ken and one Derek from Barbie and the Rockers, but I digress). While I was playing with...