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March 14, 2011

FOMO: The Pandemic That’s Sweeping the Nation

Not since the swine flu have I heard of so many people being affected by a single condition. Like swine flu, FOMO may not be new, but it is certainly has hit the nation (and most recently Austin, TX) in a big way. Everywhere I...

March 7, 2011

SmartWater’s Jennifer Aniston “Viral” Video

One of my biggest professional pet peeves is the misuse of the term “viral.” While we can strategize on how to ignite sharing and viral-ability through compelling content, we can’t just say “let’s make a viral video” and go with it. Today I just might...

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