Latest News

February 27, 2014

Facebook Launches Paper

Facebook announced that it’s looking to turn into a content curator with the launch of its new iPhone app – Paper. Paper will not replace the Facebook app, but rather serve as an alternative for users who like to check their Facebook for reading topics...

February 27, 2014

Google & comScore Form Partnership For Ultimate Tracking & Targeting

Google recently announced its advertising partnership with comScore, one of the largest Internet analytic companies, to attract more big brands to place digital ads on its server. ComScore’s technology – Validated Campaign Essentials (or VCE) will be combined with Google’s DoubleClick ad business to provide real-time tracking...

February 20, 2014

What Brands Can Learn from Super Bowl XLVIII

Despite the lopsided score, Super Bowl XLVIII was the most-watched television event in U.S. history, drawing in 111.5 million viewers. The halftime show also set a record with 115.3 million viewers watching Bruno Mars and the Red Hot Chili Peppers, beating the 110.8 million delivered...