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In an ever-evolving digital landscape, marketers are inundated on a daily basis with emerging technologies and innovative tools. From new analytics/insights software to the rapidly-evolving augmented reality space, there doesn’t seem to be a finish line for the profound amount of information that one can (and should) be absorbing in this business.
While many of us have acquired a lot of the marketing fundamentals that we’ll need to sustain our day-to-day responsibilities from our glorious undergraduate years (We Are!), to keep up with the industry, we’ll need to continue to advance our knowledge and skill sets to fully capitalize on our daily and long-term operations (or at the very least, meet the status quo). And in today’s job market, simply having a bachelor’s degree just isn’t enough – especially in the competitive marketing sector.
And let’s face it, while not all of us can afford a $100,000 graduate education (meanwhile average student debt climbs to $29,400) or have the luxury of having their advanced education reimbursed by their companies, there are still a few financially viable (some are even FREE) tools and resources that we can leverage to further develop our industry knowledge. Below are a few of my favorite massive open online courses (MOOCs):
- An education platform that partners with top universities and organizations worldwide, to offer courses online for anyone to take, for FREE.
- They currently have 6,333 courses and over 108 partners (majority of which are educational institutions).
- Courses are diverse and can range from linguistics to law.
- Their courses are focused more on technical skill-sets that are in high demand on the job market.
- Upon completing a Udacity course, you’ll receive a verified completion certificate recognized by industry leaders.
- They are partnered with several Fortune 500 companies (e.g. Google, AT&T, Intuit, etc.).
- A prominent purveyor of MOOCs, General Assemby recently announced it raised more than $35 million and is now serving more than 100,000 students.
- Offers both on campus (for those who enjoy the classroom experience) and online courses (for those who are on-the-go).
- For the development enthusiasists, Codecademy is interactive and collaborative platform to learn how to code (and in multiple languages).
- New York City Michael Bloomberg even vowed to learn to code through the platform.
- What does it take to make it to the next step of your career? Surprisingly, not all of us actually know. On the LearnUp site, employers tell you what training you need for specific jobs and positions.
- Job seekers who complete the training can get contacted directly by hiring managers for open positions.
Although these courses aren’t officially “certified” by recognized institutions, majority of the courses are highly credible and provide true value being taught by experienced industry professionals (and even some Ivy League professors for pro-bono causes). In addition, since they are online, your courses are accessible anywhere you go. The ability to learn on your own time (and at your own pace) also makes it convenient for those professionals that have obligations during normal business hours (9 to 5:00 PM).
So if you’re looking to evolve your business career or maybe just wanting to touch up on your digital development acumen, take a look at these sites as a resource for your personal and professional growth.