Brands that rely on content calendars built weeks or months in advance are likely to find that social media is not moving in their favor. With the recent changes in the Facebook News Feed, now, more than ever, reach and engagement are going to be dependent on real- and right-time content. Being on target with the timing of your content strategy is increasingly important.
Following a year-long trend of continuous platform upgrades, over the next few months Twitter will be rolling out a “Buy Button” that can be embedded in posts to allow users to buy a product with a couple of clicks. The feature, which will initially be limited to mobile and aimed at selling time-sensitive items like T-shirts and event tickets, could create a new revenue stream and eventually transform Twitter into an e-commerce platform. The button will work very similarly to Amazon’s
Pinterest has been a clear driver of eCommerce since its launch. But prior to this summer, brands had little ability to measure and boost their content on the site. Since May, the “social scrapbooking” site has clearly made a push to catch up to Facebook and Twitter in the social space; recent developments have made that even more apparent.
It started out of sheer boredom my freshman year of undergrad that I happened to find myself signed up for Tumblr. I initially used it for blogging purposes, which quickly faded because, well, fandoms happened and then I realized that Tumblr was built to do so much more than I expected.
You have to be living in Antarctica under an ice cap to not have heard of the viral (and yes, I am usually loathe to use that word) sensation: the ALS Ice Bucket Challenge. There is much to be said about how the Ice Bucket Challenge bonded together the world (and Taylor, as well) to raise almost 100 million dollars to fund ALS research. During the same time frame in 2013, less than 3 million dollars was raised. Now, marketers are scrambling to analyze why this simple phenomena has gone
Facebook + Update = Shocking? When it comes to policy updates, the social networking giant goes through more changes throughout the year than the Cleveland Browns’ starting quarterback lineup in the past decade. With that said, Facebook recently announced a significant modification that is truly worth mentioning. They will now remove “like-gating” as a requirement for consumers to engage with Facebook Pages on November 5. Harshdeep Singh, a software engineer at Facebook, outlines the
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Brands, take notice – sponsored content on the emerging platform is here to stay. The photo and video sharing application initially broke the news to their international audience in late 2013 and brands have been anxiously waiting to see how the latest ad network would perform. Now, a year later, Instagram has opened up their platform to more brands and will increase the number of ads being rolled out in the upcoming months. But why has the rollout taken so long? Instagram notes that making
It has been a big year for Twitter. In the nine months since its IPO late last year, the microblogging platform has made a series of strategic acquisitions and product upgrades to enhance the user experience – and drive additional revenue. From the acquisition of SnappyTV to product updates that allow multimedia players within tweets, we see a common theme: Twitter is finally placing its bets on video. Twitter ended Q2 on a high note, pulling in $277 million in advertising revenue that
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Native Advertising has been a hot topic of discussion in the paid media world these days. By definition, native advertising is known as, “A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.” Is Native Advertising effective? Are marketers and brands sold on it? Why should a brand use native advertising? A recent article by Media Post, provided some interesting statistics showcasing that 68% of marketers believ…
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