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Since its introduction earlier this year, numerous brands have been experimenting with the social video platform Vine. Now nine months later, the 6-second video app is continuing to show success with both consumers and brands. According to Media Bistro’s All Twitter blog, five tweets per second include a Vine link while a branded Vine is four times more likely to be viewed than a branded video. This past week, Dunkin’ Donuts premiered the very first TV commercial created by using Vine during Monday Night Football’s pregame show on ESPN, which created social media buzz around the brand. And even further, the brand initiated a second-screen effort by tweeting during each game with the #DunkinReplay hashtag and recreating select plays using Dunkin’ Donuts products.
To further showcase the impact Vine is making across the marketing industry, this infographic from the 7th Chamber takes a closer look at current stats, best practices, and brand thought leaders surrounding the platform. To check out the full graph, take a look here.