Click to Close
Click to Close
Click to Close
Click to Close
Click to Close
Click to Close

Congratulations

#wearabletech

Buzzword

Bracketology

Welcome to Taylor’s “Buzzword Bracketology,” where the most overused examples of marketing jargon go head-to-head to see what words have worn-out their welcome. Buzzwords with the most mentions on Twitter, accompanied by “#SXSW” will advance to the next round. Let the buzzing begin!

#Engagement

The king of the crop, Engagement has ruled the social media landscape for a long time because of its ability to consistently get others involved.  But with so much more to think about now, will engagement alone be enough this year?

1

#Engagement

#Pinfluencer

Our youngest tourney entrant, Pinfluencer is the star of the future.  Blessed with all the traits from parents Pinterest and Influencer, the long-term potential gets everyone excited, but don’t dismiss its impact on 2014. 

16

#Pinfluencer

#Gamification

Playing for all of the reward and recognition, Gamification derives motivation from success.  It loves the game for the thrill of it all and thrives on competition.

9

#Gamification

#Advocacy

A major player when things aren’t going well, Advocacy can be difficult to grasp and hard to manage, especially in times of peril. Usually, it requires help from its opponent to meet its potential, but its upside is off the charts.

8

#Advocacy

#BigData

BigData brings the power game to the big dance. With loads of information and insight, this one will beat you in ways you never expected, making it an early favorites to win the whole thing—despite being a new player to the game.

4

#BigData

#Millenials

Mocked for being young, brash and egotistical, Millenials has still managed to capture everyone’s attention with insights beyond its years.  The young phenom is the one everyone loves to hate but still wants on their team.

13

#Millenials

#Secondscreen

Utilizing a multi-tiered approach, Second-Screen can come at you from any direction.  Your modern-day rhythm player, it’s the perfect complement to the bigger experience. Don’t underestimate it when everything is clicking.

12

#Secondscreen

#RealTime

RealTime’s game is all about one thing: speed.  No matter what the content, it’s all about reacting in the moment and no one else in the bracket even comes close.  The question remains though: is speed of response all that will matter this year? 

5

#RealTime

#Engagement

The king of the crop, Engagement has ruled the social media landscape for a long time because of its ability to consistently get others involved.  But with so much more to think about now, will engagement alone be enough this year?

1

#Engagement

#Gamification

Playing for all of the reward and recognition, Gamification derives motivation from success.  It loves the game for the thrill of it all and thrives on competition.

9

#Gamification

#BigData

BigData brings the power game to the big dance. With loads of information and insight, this one will beat you in ways you never expected, making it an early favorites to win the whole thing—despite being a new player to the game.

4

#BigData

#RealTime

RealTime’s game is all about one thing: speed.  No matter what the content, it’s all about reacting in the moment and no one else in the bracket even comes close.  The question remains though: is speed of response all that will matter this year? 

5

#RealTime

#Gamification

Playing for all of the reward and recognition, Gamification derives motivation from success.  It loves the game for the thrill of it all and thrives on competition.

9

#Gamification

#BigData

BigData brings the power game to the big dance. With loads of information and insight, this one will beat you in ways you never expected, making it an early favorites to win the whole thing—despite being a new player to the game.

4

#BigData

#BigData

BigData brings the power game to the big dance. With loads of information and insight, this one will beat you in ways you never expected, making it an early favorites to win the whole thing—despite being a new player to the game.

4

#BigData

#WearableTech

Once no more than a belt-holster, WearableTech has had an incredible surge over the past few years to become a conference darling.  Adding flash and sizzle to its normally reliable game, this is one to watchthis year and in the future.

11

#WearableTech

#Authentic

The hot player circa 2010, Authentic WAS the name of the game. And it remains a fan favorite, so don’t overlook a deep run this year. Authentic still matters at the end of the day, no matter what.

2

#Authentic

#GameChanging

Whenever things look their most dire, GameChanging flips everything on its head and takes control. But the game can only be changed so many times, so beware of unmet expectations and disappointment.

15

#GameChanging

#Influencer

Never more than an after-thought until now, Influencer might be the most diverse and robust player this year. Coming in all shapes and sizes and able to impact the game in many ways, influencer’s 1-on-1 ability is second to none.

10

#Influencer

#Disruption

When things seem calm and you think you know what happens next, beware: Disruption is getting ready to pounce.  But despite being an expert in mayhem and uncertainty, it can just as easily flame out, a whisper in the wind when all is said and done.

7

#Disruption

#Personalized

The perfect example of brains before brawn, Personalized might not wow you, but it’ll know the opposition inside and out in a way no one else can. Taking on a different look & feel every game, this is a sleeper to watch.

3

#Personalized

#Crowdsource

“There’s power in numbers” has never been a truer statement when it comes to CrowdSource.  Able to swarm the opposition with a full-court press, it’s hard to deny the strength of a united front focused on one solution.

14

#Crowdsource

#WearableTech

Once no more than a belt-holster, WearableTech has had an incredible surge over the past few years to become a conference darling.  Adding flash and sizzle to its normally reliable game, this is one to watchthis year and in the future.

11

#WearableTech

#Compelling

Sometimes overlooked, Compelling always has a chance with its ability to amaze the audience.  Although often times misused and underestimated, Compelling could surprise a lot of folks this year.

6

#Compelling

#Authentic

The hot player circa 2010, Authentic WAS the name of the game. And it remains a fan favorite, so don’t overlook a deep run this year. Authentic still matters at the end of the day, no matter what.

2

#Authentic

#Influencer

Never more than an after-thought until now, Influencer might be the most diverse and robust player this year. Coming in all shapes and sizes and able to impact the game in many ways, influencer’s 1-on-1 ability is second to none.

10

#Influencer

#Personalized

The perfect example of brains before brawn, Personalized might not wow you, but it’ll know the opposition inside and out in a way no one else can. Taking on a different look & feel every game, this is a sleeper to watch.

3

#Personalized

#WearableTech

Once no more than a belt-holster, WearableTech has had an incredible surge over the past few years to become a conference darling.  Adding flash and sizzle to its normally reliable game, this is one to watchthis year and in the future.

11

#WearableTech

#Influencer

Never more than an after-thought until now, Influencer might be the most diverse and robust player this year. Coming in all shapes and sizes and able to impact the game in many ways, influencer’s 1-on-1 ability is second to none.

10

#Influencer

#WearableTech

Once no more than a belt-holster, WearableTech has had an incredible surge over the past few years to become a conference darling.  Adding flash and sizzle to its normally reliable game, this is one to watchthis year and in the future.

11

#WearableTech