Capital One

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At Taylor, Storytelling Drives Consumer Engagement.

 

Capital One

 

Millennials want to save, but they aren’t equipped to do so, according to a survey conducted by Capital One.
Taylor collaborated with Capital One to create an integrated campaign to educate Millennials on the right approach to how saving can help them achieve their financial goals. Unexpected, yet notable saver and professional football star, Rob Gronkowski, was drafted to join best-selling author and financial influencer Nicole Lapin, to create an ongoing national conversation offering “real” savings advice to this key millennial demographic.

 



 

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