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It’s easy to geek-out and be wowed by the technological advancements on display at CES. But it’s also easy to forget that the focus of those advancements is to make us more human.
Products in development right now will potentially let you focus on conversation instead of driving; forget about whether you stirred the sauce; give you tips to improve athletic performance or even tell you which players on the field weren’t giving 100% effort. So while much of the conversation coming out of CES is related to “what,” I wanted to take a step back and point to why these technologies would be beneficial people.
Mercedes debuted their much anticipated self-driving car. Besides the cool, almost spaceship-like look and the fact that it drives itself, the feature that struck me the most was that the seats didn’t face the front of the vehicle. They turned to face each other. Their goal: transfer travel time into quality time.
Whirlpool showcased a mockup of an interactive stove that helps you experience the food you love in a new way. The cooking surface is transformed into a massive touchscreen that would display recipe information pulled in from another device. It would also use induction to sense and heat pots appropriately, all according to the recipe you are trying to cook. For instance, if you are trying to cook spaghetti and tomato sauce, the stove would know to cook the sauce on medium-low, then bring the large pot of water to boil and cook 10-11 minutes until the spaghetti is al dente. These advances promise to help get dinner on the table quicker and more efficiently so you can spend more time enjoying the meal with family than cooking it.
Lastly, fitness trackers were all the rage at CES, measuring steps, heart rate and workouts, all in the name of leading a healthier lifestyle. This data not only helps us understand our activity, but motivates us to be more active and take control of our health.
All of these connection points will undoubtedly provide actionable data on consumer to marketers and tech companies. The bigger impact, however, is on our everyday life and how this data will not only connect us to the gadgets in and around our home, but to the people we care about the most.
Photo Credit: PC Mag