February 23, 2017 / By Cynthia Ramsaran
The world of sports is constantly evolving. Our agency has not only embraced this change but has jumped in head first – specifically with our work in eSports through client partners Comcast and Activision.
We began supporting Comcast’s investment in eSports after they announced last June an official Xfinity partnership with ESL, the world’s largest eSports organization, and Evil Geniuses (EG) one of the most successful pro gaming organizations. With these partnerships, Xfinity will have branding opportunities at industry broadcasts, tournaments, and events.
One of our objectives is to position the Xfinity brand as an eSports sponsor whose products and services are endemic to the growing gaming community.
Thanks to the effort of Jordan Paschal from our Comcast team, gaming media giant Game Informer, produced a compelling six-page feature story in their Feb/March issue. The story features branded images of Comcast XFINITY’s new training facilities and Xfinity’s involvement with EG.
The global eSports industry is expected to surge to more than 145 million participants and more than one billion consumers will have some knowledge of eSports by this year. Fortune says the market will reach over $1.9 billion by 2018.