March 20, 2015 / By Sal Basile
Comcast and Mercedes-Benz USA Join Taylor’s Roster of Client Partners
In celebrating its 30th anniversary last year, Taylor took time to reflect upon its many accomplishments and innovations over three decades of leadership as a brand counselor and public relations partner to the world’s leading consumer brands. Most gratifying, however, about the year-long celebration, was how it concluded. The agency closed 2014 by welcoming two new category leading brands to its enviable roster of client partners – Comcast and Mercedes-Benz USA.
“In 2004, we announced to the industry a bold new vision and unique business model that would one day have us aligned exclusively with a select roster of only 15 client partners,” said Tony Signore, CEO & Managing Partner, Taylor. “More than 100 professionals at Taylor have made a steadfast commitment through the years to continually advance their strategic performance and place Taylor in such a position to represent these fantastic brands.”
Taylor has been retained to provide strategic counsel for Comcast on how to best leverage the company’s recently announced 10-year sponsorship agreement with NASCAR. The agency will develop and execute a comprehensive and proactive communications plan that generates consumer engagement and awareness for the NASCAR XFINITY Racing Series and Comcast’s XFINITY Brand of products. Comcast Cable is the nation’s largest video, high-speed Internet and phone provider to residential customers under the XFINITY brand and also provides these services to businesses.
Mercedes-Benz USA named Taylor its Sports PR Agency of Record after a competitive process. Throughout 2015, Taylor will work to amplify the brand’s high profile sports sponsorships — including The Masters, The PGA Championship, The U.S. Open and The Mercedes-Benz Superdome — via strategic storytelling, media relations and on-site execution.