The Secret Sauce

Taylor’s creative philosophy is simple: in order to develop breakthrough platforms, we must leverage a landscape or consumer insight. We begin with a thorough understanding of our clients’ business objectives, fully immersing ourselves in the brand, conducting a deep dive into our target consumer, and understanding the competitive landscape. We then combine the insight we’ve uncovered with the product advantage we’ve chosen to highlight and bring to life a creative idea that connects the consumer to the brand in a powerful way. Best of all, we’re media neutral; unlike agencies that think in one marketing discipline, we develop fully-integrated platforms that live in traditional, digital and social media channels.