Help! Promotional Emails Ate My Inbox – Part 1

April 28, 2011 / By

Credit: Castool.com

While I usually make an effort to defy stereotypes, there is one about women that is very much true about me – I love to shop.  And not just the buying and acquiring part.  No, I love the whole experience – online and offline.  Sifting/clicking through racks and pages, thinking about how it will fit into my closet, what I might wear/use it for, etc.   A particular treat are sample sales, where usually overpriced and often unattainable designer items are available to us mere mortals at an extreme discount.  What’s not to love! 

Needless to say, when online sample sale sites like Gilt, Rue La La and Ideeli came out a few years back, I was excited.  But recently, I found myself thinking the influx of online shopping sites to be pretty overwhelming – particularly when I looked at my inbox. 

In addition to these sample sale sites, group buying, daily deal and social shopping sites, apps and programs have joined the fray.  And all of them include opt-in email lists with generally daily updates about upcoming sales.   Add to that the continued effort by “clicks and mortar” establishments to escalate their online efforts and discounting to compete.  If you opt in for email messages from even a few of these companies, you could end up buried by promotional emails as I did.  What’s a girl to do? 

A few weeks ago, I decided to take charge of the matter and get things under control both for my sanity and to help curb temptation to buy things I don’t need.  After all, responsible shopping following a reasonable budget is happy shopping!   I had been meaning to do this for a while, and the catalyst to take action was the recent data theft incident email marketing company, Epsilon, reported.  I received more notifications than I’d care to think about from companies I’d opted in to receive emails from that my email address was involved in this.  Great, this would clearly mean EVEN MORE spam and phishing scams.  Just what I wanted.   

At the same time, I knew there were SOME emails I wanted to keep getting – I just wasn’t sure what they were.  In my next post, I’ll share the process I used to cut back on the clutter while keeping the good stuff.

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