With the marketplace increasingly cluttered, special events are no longer used exclusively as platforms to generate traditional media coverage, but increasingly, as a forum to engage the target consumer one-on-one. For more than 25 years, Taylor has planned and executed some of the most widely covered media events in support of fully-integrated marketing programs.
In recent years, Taylor has produced dozens of high-profile events worldwide, such as:
• Captain Morgan: “One Million Poses” events in New York, Boston, and Tampa
• P&G: announcement in London of IOC sponsorship
• MasterCard: financial education events for consumers in New York, Miami and Dallas
These events garnered significant media coverage, but more importantly they have provided a platform for our client partners to touch tens of thousands of consumers in a very intimate and authentic way.