July 13, 2016 / By Sal Basile
For a guest column in the July 11 Sports Business Journal, Taylor’s Director of Digital Strategy Director, Dan Gadd, details just how integral social media has become to how we experience sports. From tweeting about game-winning plays to Facebooking about favorite teams, the madness and elation of fandom, has triggered an always-connected approach to marquee sports events. Gadd asks the burning question, then, why have advertisers been so slow to bring the two together in consistently meaningful ways?
Read the entire column here.