Since its founding in 1984, Taylor has forged a reputation of excellence in public relations by partnering with the world’s most admired consumer brands, utilizing their sports, lifestyle, and entertainment assets to drive consumer engagement.
The agency’s roots are firmly planted in the world of sports and its legacy of developing and activating award-winning campaigns for leading brands in support of sports sponsorships is unparalleled. From global properties like the Olympic Games and FIFA World Cup, to the crown jewels of the U.S. sports landscape – the World Series, Super Bowl, NBA Finals, and Daytona 500, among others – Taylor has long been a trusted counselor for many of the most influential sports marketers in the world.
In 2004, Taylor introduced a bold new vision that aligned the company exclusively with a select roster of category leading consumer brands. That vision helped drive the transformation of Taylor from a tactical publicity shop to a brand counselor and public relations partner for Allstate, Capital One, Coca-Cola, Diageo, Gillette, Nike, NASCAR, and Procter &amp;amp;amp; Gamble, among others.
To fully immerse itself in the business of its client partners, Taylor expanded its footprint beyond New York, establishing offices in Charlotte, Los Angeles, Chicago and London. Today, the agency has more than 100 employees across all five locales.
The Holmes Report, one of the public relations industry’s most respected media organizations, selected Taylor as U.S. Agency of the Year in 2008, Strategic Agency of the Year in 2009, and Consumer Agency of the Decade in 2010 based on its steadfast commitment to this vision.
In March of 2011, further recognition was bestowed upon the agency when a Harvard University case study was published. Transformation at Taylor closely analyzes the impact of the agency’s strategic and financial performance prior to and following the Taylor management team’s bold decision to lead organizational change.