At Taylor, Storytelling Drives Consumer Engagement.




When Jordan Brand unveiled its highly-anticipated Air Jordan XXX, the iconic brand turned to Taylor to do so on a powerful and creative platform. Using a planetarium setting to link the cosmic power of Michael Jordan to the innovative design inspiration of the 30th Air Jordan sneaker, the reveal was attended by the top sports media and influencers and live streamed. Through the agency’s innovative media and influencer outreach campaign, the unveiling of the AJ XXX received global consumer engagement resulting in record high presales, making this activation one of Jordan Brand’s most lucrative performance releases to date.