Learning To Speak PR

March  7,  2012 / By Megan Freiler

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I’ve always loved to write. My older sister- the English teacher who I affectionately refer to as “Webster” from time to time- would probably love to take credit for this, citing all her years of correcting my grammar while I was mid-sentence. Being a younger sister, I would have to disagree but that’s another Threads post for another day. Regardless of who is to thank, my interest in writing is part of what drove me to a career in PR. Of all the things I was nervous about when starting at Taylor, writing was not one of them.

Boy, was I wrong. Since joining the Taylor family about six months ago, I have had numerous opportunities to write as a part of the agency’s Diageo team. With each of those opportunities, it has become more and more apparent that all of those rules of grammar I spent hours toiling over in school are not the hard and fast truths my former professors would have me believe.

As a young PR professional at one of the industry’s leading agencies, I am in the incredibly fortunate position to learn from some of the industry’s best talent for how to communicate to consumers, clients, and media in a way that will effectively speak to their unique wants and needs. This, I have learned, doesn’t always mean using the biggest words or longest sentences. Sometimes it even means…wait for it…using incomplete sentences in a pitch! Cue the collective gasp from English teachers everywhere.

With each day as I grow in my position at Taylor and as a PR professional, I am learning that it’s not about abandoning every rule I’ve learned throughout my life…you’re safe for now, Webster. It’s about taking those tools and learning to speak in a new voice; a new language that strikes a chord with all of the audiences we interact with on a day-to-day basis.

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