An in depth dialogue with our client partners to define brand objectives and criteria of success
Before we even begin thinking about a client partner’s brand, an in-depth conversation takes place with our client partners to define the criteria for success. We collaborate with our client partners to agree on what constitutes a successful campaign.
The key outputs of the Discovery process are what we call PPIs – Program Performance Indicators. These are the tangible metrics we and our client partners will use at the end of a campaign to measure success. The PPIs can vary widely based on the specific business objectives for a given brand.
But regardless of what the specific business objectives are for a brand, what the Discovery process ensures is that our team is thinking about success in the client partner’s terms right from the start.