November 2, 2016 / By Sal Basile
Social influencers have become increasingly integral to digital strategies, changing the way talent procurement explores and marries brands with personalities. A staggering 82% of brands are working with influencers, while 65% of brands are preparing to focus on increasing social influencer engagement within the next year.
Taylor’s Bo Wulf speaks with Jared Weiss of long-time Taylor partner starpower on how the talent procurement discipline is adapting to the rise of digital influencers and how traditional approaches are changing. From the more traditional celebrity or digital star to micro-influencers, the sea of potential personalities is growing to enormous proportions, and talent procurement is evolving to support these new demands.