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Taylor Creative Director Sam Saunders was on-site at the Cannes Lions this week to host a workshop entitled, “A Peace Treaty Between Planners and Creative.” At Taylor, we believe in peace, balance and collaboration between planners and creatives. It’s fundamental to our approach. Saunders, along with Taylor SVP/Group Planning Director Katina Scott, have worked together for the past five years in a highly collaborative manner that is too often missing between planning and creative – a divide Saunders’ workshop aimed to bring to the forefront and address. Through interactive exercises, informative discussions and a pledge to uphold the new collaboration, Saunders’ workshops set sights on achieving “the perfect brief,” and equipped the Cannes attendees with the insights and outlook to achieve it.
View images of the workshop below: