March 2, 2017 / By Cynthia Ramsaran
Account Supervisor, Sade Ayodele, recently participated in a panel discussion held by the Public Relations Student Society of America, Fashion Institute of Technology chapter (FITPRSSA).
Sade shared her public relations experience and her love for sports marketing with FITPRSSA students.
“Our job is to help our brands connect with consumers at their passion points in an authentic way.” she said. “We help brands become and remain relevant in the sports space.”
Sade, who works on client partner accounts like P&G, specifically Tide and P&G’s Sports Marketing team, touched on the transformation of PR as brands continue to engage consumers via digital platforms. “People are consuming news and media on their phones more than ever. We do the investigative work to make sure our client partners are connecting with them across various social platforms at the right time.” she told the students.
PRSSA is made up of more than 11,000 students and advisers organized into 300 plus Chapters in the United States, Argentina, Colombia and Peru.