Three Ways esports is Disrupting Traditional Marketing

May  31,  2017 / By Travis Rexroad

While there is lots of talk about predictions and challenges marketers face while making an entry point into the esports industry, one of the biggest trends discussed at the Biz esports Summit in Los Angeles recently, was the disruption esports is having on traditional marketing.

In the video below, we bring to light three ways esports is changing the way marketers reach Millennials and Gen Z consumers as more brands, particularly non-endemic brands, enter the space.

 

 

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