Welcome to Trend+, Taylor’s hub of thought provoking consumer and market reflections. Here, we touch on a wide range of topics from pop culture to product innovation to groundbreaking research. Target and landscape insight serve as the building blocks for our strategic development and creative recommendations. We are in a constant state of uncovering, absorbing and analyzing the current and future cultural, societal and digital trends that shape consumer sentiment. With this knowledge base, Trend + offers forward thinking recommendations that should be at the forefront of consideration for all marketers seeking to tap emotional triggers and elevate consumer engagement.
SOCIAL IN BRAZIL
We saw a historic rise in the use of social media from countries involved in the 2014 World Cup. But which country’s Twitter handle lead the way in terms of engagement? READ MORE…
With anticipation growing for the first outdoor, cold weather Super Bowl in February, an overwhelming majority of senior brand marketers surveyed by Taylor strongly believes this event offers more…
Inspiration for a Generation
YOLO (You Only Live Once), the now ubiquitous social media short hand, and today’s modern interpretation of Carpe Diem, has infiltrated pop culture and become an anthem for many…
THE BIG BUZZ OF “B” CITIES
Brands are looking to smaller cities for a launching pad, a supportive community, and inspiration.
Rise of the Mobile Wallet
Brands have recognized consumers’ growing appetite for mobile services and are investing in technologies that enable connections between consumers and the brand that are valuable and seamless.
From our Brand Counsel Group, here’s an infographic about the growing appeal and influence of infographics.
The Return to Intimate Socializing
One of the biggest reasons why Facebook is so popular is because the platform makes sharing incredibly easy.
Sofalizing With Your Favorite Shows
Constantly connected consumers are engaging with the much-loved characters, dramatic divas, and twisted storylines of their favorite shows like never before.
The Real Deal on Reviews
It’s Friday and you need to pick a restaurant for dinner. Instead of checking out Michelin or Zagat, you browse Yelp and consult your Twitter followers…
Activate Your Fan Base
March is a month of transition. Winter begins to give way to spring. Daylight savings kicks in. The Super Bowl has come and gone, heralding the end of football season.
Employee As Spokespeople
There are many avenues marketers choose to create a face and a personality for their brands, and who they choose to be that face can say a lot.