July 18, 2016 / By Sal Basile
On July 14, Taylor Director of Digital Strategy, Dan Gadd, joined a host of business leaders and legendary athletes from the sports and entertainment industries at Variety and Sports Illustrated’s inaugural Sports and Entertainment Summit in Los Angeles. Speaking on a panel entitled, “The Future of Sports Marketing,” hosted by Chris Stone of Sports Illustrated, Gadd and leading sports marketers including Kate Johnson, VP Global Sponsorship Marketing at Visa, and Brandon Gayle, Head of Global Sports Partnerships of Instagram, shared some of their thoughts on how insights and creative come together to create great content.
View images of the event below:
NBA Legend Kobe Bryant is interviewed by Lee Jenkins of Sports Illustrated.
NBA Legend Dwayne Wade also joins Variety & Sports Illustrated’s inaugural event.
Taylor’s Director of Digital Strategy, Dan Gadd, speaks during the Future of Sports Marketing panel.
“The real wins are when you know what your audience is hoping for before kickoff.” – Dan Gadd
Leading sports marketers join Gadd during the panel.
Team Taylor from Variety & Sports Illustrated’s LA event.
View the entire Future of Sports Marketing panel here.