To celebrate the launch of the new Tasty Treasures Accented With Real Bacon, Friskies created the “Haus of Bacon” art gallery featuring one-of-a-kind works of art made out of real bacon and Friskies food & packaging – featuring the likeness of the Internet’s most famed felines, including Grumpy Cat, SamHasEyebrows and more. This innovative approach not only made Friskies Tasty Treasures one of the most buzzed about, must-see installations at SXSW, but also created widespread awareness of the new product.

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