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In 2004, after 20 years of building a legacy in sports, lifestyle and entertainment public relations, Taylor introduced a bold new vision that aligned the company exclusively with a select roster of category leading consumer brands. That vision helped drive the transformation of Taylor from a tactical publicity shop to a brand counselor and public relations partner for Allstate, Capital One, Diageo, Nestle-Purina, Comcast, and Procter & Gamble, among others.
Over the past 10 years, to fully immerse itself in the business of its client partners, Taylor expanded its footprint beyond New York, establishing offices in Charlotte, Los Angeles, Chicago and Atlanta. Today, the agency has almost 100 employees across all five locales.
The Holmes Report, one of the public relations industry's most respected media organizations, selected Taylor as U.S. Agency of the Year in 2008, Strategic Agency of the Year in 2009, and Consumer Agency of the Decade in 2010 based on its steadfast commitment to this vision.
In March of 2011, further recognition was bestowed upon the agency when a Harvard University case study was published. Transformation at Taylor closely analyzes the impact of the agency's strategic performance and professional service model prior to and following the Taylor management team's bold decision in 2004 to lead organizational change.
In 2014, Taylor and its CEO, Tony Signore, were honored by The Holmes Report with a SABRE Award recognizing Outstanding Achievement. During the annual awards ceremony, Holmes Group CEO, Paul Holmes noted that "several years ago, Taylor laid the groundwork -- and ultimately succeeded -- in building what has become the agency for the future." He added, "Taylor's model continues to inspire organizational change throughout the public relations discipline."
Taylor continues to innovate across the sports digital and social media landscape through its Digital Sports group. From the emergence of all-sports websites more than 20 years ago to the recent explosion of esports, Taylor has redefined the rules of fan engagement. This was never more evident than the role we played in developing a social strategy to support P&G’s highly-acclaimed 2017 Super Bowl campaign which helped earn Taylor and P&G’s partner agencies 12 Cannes Lions awards.