Allstate & Sports

Work | Allstate

To differentiate Allstate from its competitors, Taylor leveraged the brand’s presence in sports sponsorship to reposition it from a one-size-fits-all insurance company to the “Good Hands” brand that provides expert protection. By tapping into some of the leading voices, biggest moments and bringing human-centric stories to life, Taylor helped Allstate build a meaningful presence in the world of sports that fueled deeper connections with fans.