Client Partner - Allstate : O.N.E. Program Case Study

Work | Allstate

When Allstate needed to demonstrate its’ commitment to motorcycle safety without alienating its core auto insurance consumers, Taylor developed the impactful Once is Never Enough (O.N.E.) program to remind motorists to look twice at intersections -- because once is never enough. Since the program was established in 2009, Taylor worked closely with local traffic authorities to install 180 “Watch for Motorcycles” signs in 42 different cities across 21 states at dangerous intersections for riders.