Pinterest continues to lure brands and marketers
Pinterest has been a clear driver of eCommerce since its launch. But prior to this summer, brands had little ability to measure and boost their content on the site. Since May, the “social scrapbooking” site has clearly made a push to catch up to Facebook and Twitter in the social…
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Breaking the Glass Ceiling in Sports: Why We Don’t Need an ‘All-Female’ Sports Talk Show
The sports world has long been dominated by men, whether it’s on the court, on the sidelines, in the front offices, or in the media. Women, slowly but surely, have gained ground in many other industries, but the sports industry has been slower to respond. I’m a 25-year-old female and…
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World Cup – the Most “Social” Event Ever
I dare you to go anywhere on social media and find a place where the World Cup isn’t being talked about. It’s everywhere, and it’s blowing past events out of the water. During the tournament’s first week (June 12-18), a total of 141 million people commented about, “liked” or shared…
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FTC Eyes on Social Promotions
These days, promotions (e.g. contests and sweepstakes) have become quite commonplace on social media. And why shouldn’t they be? These promotions can be a great way for brands across industries to interact with consumers and drive them to action, from engagement to trial. But earlier this month, the FTC reminded…
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