September
3, 2014
What Marketers Can Learn from the Success of the ALS Ice Bucket Challenge
You have to be living in Antarctica under an ice cap to not have heard of the viral (and yes, I am usually loathe to use that word) sensation: the ALS Ice Bucket Challenge. There is much to be said about how the Ice Bucket Challenge bonded together the world…
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January
29, 2014
How Much Smart Do You Want in Your Smartphone?
You’ve seen the headlines. Your phone may be smarter than you soon. Experts have even pinpointed a date: 2017. I think my phone has always been smarter than me. First off, Siri has Google at her fingertips. Sure, she may need my thumb to double click the home button and…
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