Hip-Hop & Esports
By:Ross LipschultzOn August 15, 2019, North American esports organization FaZe Clan added the rapper Offset to its ownership group, as reported by Adam Fitch at esports Insider. This isn’t FaZe Clan’s first connection to the hip-hop community, as Lil Yachty was welcomed into the group as gaming member “FaZe Boat” in…
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The Interplay of Education and Esports
By:Ross LipschultzWith summer upon us and the usual thinking that it’s perfect to spend more time outside, an interesting trend has emerged in the past few years of kids doing the just the opposite: staying inside to play video games. This week, Education Week profiled Philadelphia-based EliteGamingLIVE (EGL), a tech…
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LA Games Conference – Top 10 Industry Learnings
By:Ross LipschultzOn May 7, 2019, some of the biggest names in the gaming and esports world descended on Hollywood for the LA Games Conference, an annual forum for creators, influencers, brands and other power players to discuss the future of industry and how every creator, brand and influencer should approach it.…
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Key Takeaways from GDC 2019
By:Ross LipschultzLast week, I was able to attend the Game Developers Conference (GDC) – the largest professional game industry event – in San Francisco, CA. After meeting with a number of big brands and up-and-comers, I wanted to share two major trends that popped up at the conference that are a…
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Demographics is Key to Unlocking Brand Opportunities in Esports
By:Ross LipschultzAs we keep an eye on the dynamic esports scene, two articles worth noting show very different sides of the industry, as well as potential opportunities for any brand interested in making a move into the space. The first article, from the Associated Press, chronicles one of the most rampant…
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