USWNT Launches SheBelieves Virtual Network
By:Ross LipschultzU.S. Soccer recently launched its “BEND THE CURVE. STAY AT HOME” campaign in order to combat the spread of COVID-19 and use the passion and commitment of soccer players across the country to raise awareness of the message. Recently, U.S. Soccer launched a new phase of the campaign, as…
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How to Create a Buzzworthy Influencer Campaign
By:Ross LipschultzForward Influence, a leader in the influencer marketing industry that works as a liaison between brands and influencer, has spent the past couple of months tracking the growth of digital brand activations and engagement on social platforms. Recently, they shared a number of their findings in their “How to Create…
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Sports Gambling and the Pandemic
By:Ross LipschultzAs those who follow the sports industry have seen, the absence of live events available for fans has created a tremendous appetite for sports content, leading companies across the spectrum to resort to airing classic games, H-O-R-S-E competitions, and various creative solutions in between. This impact has been seen most…
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How to Navigate Influencer Marketing During COVID-19
By:Ross LipschultzRecently, I attended the ShopStyle Collective called “How to Navigate Influencer Marketing During COVID-19,” and while you are welcome to watch the presentation in full here, I wanted to synthesize the top five questions from the session for everyone’s knowledge. And thank you to Sabrina Lynch (Taylor Senior Vice President)…
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The Only Sports Shows in Town
By:Ross LipschultzWith the majority of the sports world still on hiatus, broadcast networks have had to become more creative in the content they show in attempts to attract viewers back to their platforms. As this week marks the fourth that will have no live sports broadcasts, ESPN, FOX Sports and more…
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