The NFL Goes All in on Sports Betting
Early in April 2021, the NFL decided to discontinue its relationship with Sportradar to sign a six-year partnership with UK-based Genius Sports to be its official data partner. According to Sports Business Journal, Genius will provide the live data turnaround for the NFL’s Next Gen Stats, develop technology to improve the…
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Gen Z is All About Community
As Taylor continues to advance its knowledge and expertise in the esports space, the agency regularly monitors new studies coming out of the industry to determine what really drives the passion of this highly engaged audience of Gen Z gamers. Student Beans, a U.K.-based Gen Z marketing platform that works…
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Esports in 2021: The Year of the Crossover
With the beginning of 2021 seeing much of the sports landscape move closer to a state of normalcy, the world of esports projects to have a banner year after an influx of new viewers joined while the pandemic dragged on. The gaming space seems to be hitting a critical mass…
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Will our habits change once the pandemic is over?
Recently, I listened to a panel hosted by On24 about the changes to people’s openness to new behaviors and experiences, and what to expect from consumers as we close out the year. What I found most interesting about On24’s research was the prediction on the desirability of in-person…
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Gaming Influencer Perspectives
When brands look to determine which athletes will be the face of their campaigns, athletes from the traditional space are often first choice, such as those pictured in our Influencer Perspective, below. But is that always the right decision? We looked into the benefits of partnering with virtual versus…
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