Gaming Influencer Perspectives
When brands look to determine which athletes will be the face of their campaigns, athletes from the traditional space are often first choice, such as those pictured in our Influencer Perspective, below. But is that always the right decision? We looked into the benefits of partnering with virtual versus…
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The Case of Esports in the Olympics
With the Tokyo Olympic Games pushed to 2021 due to COVID-19 pandemic, I’ve been following the chatter in the esports world about the possibility of being included in the Games in the future. As recently as late 2019, the International Olympic Committee (IOC) announced its stance on esports that didn’t…
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USWNT Launches SheBelieves Virtual Network
U.S. Soccer recently launched its “BEND THE CURVE. STAY AT HOME” campaign in order to combat the spread of COVID-19 and use the passion and commitment of soccer players across the country to raise awareness of the message. Recently, U.S. Soccer launched a new phase of the campaign, as…
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How to Create a Buzzworthy Influencer Campaign
Forward Influence, a leader in the influencer marketing industry that works as a liaison between brands and influencer, has spent the past couple of months tracking the growth of digital brand activations and engagement on social platforms. Recently, they shared a number of their findings in their “How to Create…
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Sports Gambling and the Pandemic
As those who follow the sports industry have seen, the absence of live events available for fans has created a tremendous appetite for sports content, leading companies across the spectrum to resort to airing classic games, H-O-R-S-E competitions, and various creative solutions in between. This impact has been seen most…
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