LA Games Conference – Top 10 Industry Learnings
On May 7, 2019, some of the biggest names in the gaming and esports world descended on Hollywood for the LA Games Conference, an annual forum for creators, influencers, brands and other power players to discuss the future of industry and how every creator, brand and influencer should approach it.…
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Key Takeaways from GDC 2019
Last week, I was able to attend the Game Developers Conference (GDC) – the largest professional game industry event – in San Francisco, CA. After meeting with a number of big brands and up-and-comers, I wanted to share two major trends that popped up at the conference that are a…
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Demographics is Key to Unlocking Brand Opportunities in Esports
As we keep an eye on the dynamic esports scene, two articles worth noting show very different sides of the industry, as well as potential opportunities for any brand interested in making a move into the space. The first article, from the Associated Press, chronicles one of the most rampant…
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How Brands Can Bridge the Esports Accessibility Gap
“Esports” may be the word on everyone’s mind as we enter 2019. The immense landscape of competitive gaming continues to grow, bringing in diverse audiences internationally for interactive experiences at a rate that traditional sports have not seen in years. Television coverage of esports has tripled in the last year…
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