CES 2015: The Best Technology Makes us More Human
It’s easy to geek-out and be wowed by the technological advancements on display at CES. But it’s also easy to forget that the focus of those advancements is to make us more human. Products in development right now will potentially let you focus on conversation instead of driving; forget about…
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How Paid and Owned Media Work Together
In a previous blog post, we established that Facebook and Twitter’s business models are moving more toward advertising platforms, pushing many marketers to use paid media to gain exposure to consumers. But now many are taking one step further and asking, “Is paid media at the core of social media?”…
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What Brands Can Learn from Super Bowl XLVIII
Despite the lopsided score, Super Bowl XLVIII was the most-watched television event in U.S. history, drawing in 111.5 million viewers. The halftime show also set a record with 115.3 million viewers watching Bruno Mars and the Red Hot Chili Peppers, beating the 110.8 million delivered by Beyonce last year. Even…
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