Taylor, Mercedes Benz Dominate The Masters
Iconic. Legendary. Prestigious. The Best. These are all words associated with The Masters and Mercedes-Benz, a Taylor client partner and one of just three global sponsors of the tournament. Our objectives included highlighting the brand’s sponsorship and building buzz leading into and during The Masters, communicating why its approach to…
Full Story
How to Be a Successful Brand on Snapchat
With 100 million active users, 400 million pictures taken daily and four billion video views per day, Snapchat quickly became one of the fastest growing social media platforms. Despite these large numbers, however, hardly any brands are using the channel. At the recent Social Media Week 2016 in NYC, four…
Full Story
Taylor & Client Partner Tide Score Big With Super Bowl 50 Activation
While the Denver Broncos and Carolina Panthers competed for Super Bowl 50 glory on the field, brands fought for the hearts and minds of consumers off of it. For Tide, the objective was clear – hero Tide Pods and communicate the brand’s “Small But Powerful” message on sports’ biggest stage. The…
Full Story
Twitter Aims for Relevancy With NFL Partnership
On Monday, the NFL took a five-step drop and launched another large multi-year deal with Twitter, social media’s dominant real-time platform. Under the deal, the NFL and Twitter will work together to build and share content showcasing in-game highlights and other breaking news stories, particularly by using video clips, GIFs,…
Full Story