Passionate Sports Fans: A Brand’s Opportunity
I have a confession to make: I am a die-hard Dallas Cowboys fan, and have been since I first fell in love with the game of football. That being said, I was not at all surprised to hear that a recent Emory University study found that the Dallas Cowboys have…
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CES 2015: The future of TV isn’t curved, it’s cordless: Sling TV and its impact on content providers (and sports fans)
In a week that was entrenched with the term “connected,” one of the biggest broadcast, and content, news that was established was the official “disconnection” from cable television, or the “cutting of the cord” for modern consumers. The TV industry now is where the music industry was in the early…
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No, the revolution may not be televised…but you can bet it will be Vine’d, tweeted, streamed, and re-blogged
It’s nothing new, activist and political organizations alike have always been communicating through novel and often times creative channels. I’m sure you have seen posters from the Velvet Revolution, buttons worn in solidarity of the Suffrage movement, poetry and music rallying for Scottish Independence, and paintings from the French Revolutions…
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Facebook’s ‘News Feed’ gets a right-time update
Brands that rely on content calendars built weeks or months in advance are likely to find that social media is not moving in their favor. With the recent changes in the Facebook News Feed, now, more than ever, reach and engagement are going to be dependent on real- and right-time…
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Is Twitter Becoming an E-commerce Platform?
Following a year-long trend of continuous platform upgrades, over the next few months Twitter will be rolling out a “Buy Button” that can be embedded in posts to allow users to buy a product with a couple of clicks. The feature, which will initially be limited to mobile and aimed…
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