This month, Twitter unveiled a new analytics dashboard that gives advertisers and verified accounts access to enhanced reporting on the performance of individual tweets as well as the overall performance of a particular account over a specified time period. In addition to the previously available retweets, new metrics available…
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YouTube’s recent policy changes around video views policy have raised the question - what counts as a quality view? In general, a view by YouTube’s definition hasn’t been fully disclosed because YouTube doesn’t want larger video producers to run ads, in which they believe inflates their view count, misleading views…
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Google Glass has received a stylish makeover through a partnership with Diane Von Furstenberg but is it enough to change public perception? “Weird looking” and “ugly” have been common criticisms of Glass, Google’s wearable computing platform. The DVF version of Glass is available through online fashion retailer Net-A-Porter, which Google…
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Community managers whose clients are highly active on Facebook are probably struggling with the recent algorithm adjustments that have drastically reduced exposure levels and to a degree, performance results. Initial reports reveal that on average only 6% of your client’s fan base is now being served the content you spent…
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In recent weeks, the (heated) debate around Net Neutrality sparked once again. As defined by the FCC, “The ‘Open Internet’ is the Internet as we know it. It's open because it uses free, publicly available standards that anyone can access and build to, and it treats all traffic that flows…
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