In case there was ever any doubt, we can now officially say: Facebook is listening. In late May, Facebook not-so-quietly announced a new opt-in feature that can recognize television shows, movies and songs using your mobile phone's microphone. That data is then used to pre-populate a post, at the user’s…
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In today’s highly visual social media landscape, content marketing has evolved to become one of the primary focal points for most brands, specifically, as it relates to generating extended reach and referral traffic. So, it should come as no surprise that marketers have been intrigued about the opportunities available among…
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As brands explore different ways to include influencers into their broader social strategy, there needs to be one consistent component – aligning them with the right content for their audience. Influencers are just the delivery component to a broader strategy that includes content aimed at the right audience. Marrying these…
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In an ever-evolving digital landscape, marketers are inundated on a daily basis with emerging technologies and innovative tools. From new analytics/insights software to the rapidly-evolving augmented reality space, there doesn't seem to be a finish line for the profound amount of information that one can (and should) be absorbing in…
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Word-of-mouth recommendations are the driving force behind 20-50% of all purchasing decisions. Brands are now working with their PR agencies to identify and engage digital influencers, providing them with assets to help tell their story. But what defines an influencer? Anyone that can cause an effect or change behavior around…
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