The Gift that Keeps on Giving
By:Tony Signore Tony Signore's thoughts on performance-based agency fees and “broken compensation models” take a back seat this holiday season to the ideals of gift-giving. Ironically, the subject of his discussion also requires the commitment of valuable staff time, creativity, innovation and a great deal of care. …
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The Importance of Internal Relations during Times of Adversity
By:Tony SignoreTaylor CEO & Managing Partner Tony Signore reflects on this excerpt from a New York Times piece published on February 4th titled, "Is the Met Museum, 'a Great Institution in Decline'?" February 28th update : Metropolitan Museum’s Director Resigns Under Pressure As a proud member and long-time supporter…
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It’s Big Data, Not Quantum Physics: A Response to Mikkel Rasmussen
By:Tony SignoreEarlier this week, Mikkel B. Rasmussen of ReD Associates wrote a piece entitled Big Data is Only Half the Data Marketers Need. Mikkel's main point - that we must combine our analysis of both forms of customer data - is spot-on. He is a very bright and accomplished consultant, and certainly a…
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Hip Hop Project Introduces New Generation to The Met
By:Tony SignoreIn response to Get a Guided Tour of The Met From Jay-Z, Kanye West, and Drake, by Jessica Leber of Fast Company (posted on 10/2/2015): As a proud and long-standing member of The Metropolitan Museum of Art, I strongly support initiatives such as the Hip Hop Project, which is designed to introduce…
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