Three Ways esports is Disrupting Traditional Marketing
While there is lots of talk about predictions and challenges marketers face while making an entry point into the esports industry, one of the biggest trends discussed at the Biz esports Summit in Los Angeles recently, was the disruption esports is having on traditional marketing. In the video below, we bring…
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Experience of a Lifetime: On the Ground at the Rio Olympics
I had never watched a rugby match in my life. Although I lived with a South African rugby-obsessed fanatic during my early twenties in New York City, I always wrote the sport off as some version of American football where you had to toss the ball backwards in order to…
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The most valuable lesson that I’ve learned thus far as a marketer was not obtained from one of the many courses I completed as an undergraduate student. It wasn’t through an internship (though my internship at Taylor was comparable to none, ha!) and it wasn’t discovered through Steve Jobs’ biography.…
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Facebook’s Future in Jeopardy? Huh?
Writer Blake Snow recently posted an article on CNN.com’s Tech section about Facebook, its increase in deleted user accounts over the last month (a projected 7 million in North America alone) and suggested reasons why this might be the case, appropriately titled Why Some Dissatisfied Users are Shunning Facebook. In…
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