Finding Gen Z at Home for the Holidays
With the holiday season upon us, the focus for many brands is how to grasp the attention (and wallets) of Gen Z. What draws this savvy generation to businesses during this pivotal sales period has changed, raising the question of what are the best ways to leverage this holiday to…
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Don’t Sleep on the eSport Millenial
With the first eSports team going public on the stock market after a $1 billion implied equity evaluation, eSports are no longer a hobby but a money making machine. The influx of older, Millennial/Gen X users has bolstered its popularity and expanded interaction far beyond game-play. Taylor harnessed its category…
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How to Avoid Exploitation of Audiences Fueling The Rise of Social Media
New technologies in communications is nothing new to society at large, its impact on culture and the way people innovate the way they interact with each other cannot be ignored. Last year alone proved just how much individuals who represent multiple cultures, in diverse racial and ethnic communities, contribute to…
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NFTs: The Perfect Blend of Digital Content and Experiential Currency
Over the past year, NFTs (Non-Fungible Tokens) have emerged from crypto-obscurity to becoming one of the most popular and accessible digital platforms for brands, consumers, and celebrities alike. Since January alone, the NFT industry has netted over $400 million in sales with social conversation increasing by 329%. NFTs function…
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