Biohaven | Take Back Today

Biohaven | Take Back Today

Taylor developed a social strategy to build a powerful community of migraine patients and influencers who would support the launch of Biohaven Pharmaceuticals’ breakthrough drug, Nurtec, by rallying around our creative social platform and tagline, “Take Back Today.” The patients’ shared migraine experiences built trust and empathy and created a pathway to trial for Nurtec.