Video killed the radio star. Blu-ray is already making DVD obsolete not long after DVD emerged victorious over VHS. And who needs to make a phone call when you can text, BBM or email. I’ve always been a supporter of technical evolution, but I found myself questioning that in the…
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I started working at Taylor a month ago, joining the Digital Strategy team as the new Digital Specialist. Not only was I beginning a new job, but I was also delving into a new career industry. I had been on "the other side" for years (if we want to get…
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It wasn’t difficult becoming a Razorbacks fan having grown up virtually all my life in Arkansas. With no major professional teams in the state, the University serves as the keynote topic around water coolers statewide. Practically everyone has an opinion of which plays we should call, the receivers Ryan Mallett…
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The Olympic Games are the greatest sponsorship marketing opportunity on the planet. Two-thirds of the entire human race is expected to watch the London 2012 Olympic Games. But recognizing the potential of the opportunity is not the same as capitalizing on it. How can a company or brand get the…
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