Two years ago I completed my master’s degree with the only class that has ever really changed my life. It wasn’t a study in public relations, marketing or business. Instead, it was a course on cultivating conversation and self-participation in research. Scholarly lingo aside, the basic idea of the class…
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Here are 8 ideas—plus a bonus idea in the “Silent” paragraph—that will help our creative be more successful: Argue More: I love a good creative argument. I love the passion of a small team of people succinctly and professionally tearing ideas up and punching holes in every possible direction, seeing…
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“I would never last a week at the networks,” Bud Greenspan used to boast. To him, it was a badge of honor that his view of the world was too positive, too Pollyannish for the TV behemoths on Sixth Avenue. Greenspan, the legendary sports filmmaker who passed away at…
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Recently I was a guest speaker at Jay Rosenstein’s class on sports public relations at NYU. Jay, a long-time professional acquaintance of mine, has been teaching the course, part of the NYU Masters of Science in Sports Business curriculum, for the past six years. He has been on the corporate…
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