Artificial Intelligence is Changing the Game for Influencer Marketing
By:Cynthia RamsaranIn a prior blog post, we explained how Artificial Intelligence (AI) has become an important tool that offers brand marketers the potential for cost savings, increased efficiency, and business improvements. Now, another way to demonstrate AI’s benefits for marketers is in influencer campaigns. By using AI to identify the most…
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Playing the Game: Four Tips for Building a Career in Sports PR
By:Bryan HarrisDuring my 35 years in sports public relations, I’ve met many people, from college students to mid-career executives, who aspire to build a career like mine because of their passion for the game. That’s a perfectly valid motivation, one that helped drive me in the direction of my career path.…
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For Esports, Regional Teams Have Global Impact
By:Jesse SteinbergLast week, our client partner, Activision Blizzard announced the first seven team sales for the Overwatch League – with the likes of New England Patriots owner Robert Kraft, New York Mets COO Jeff Wilpon, and popular esports teams Immortals, NRG and Misfits all getting inon the action. Let’s take a closer look at what…
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Smirnoff Partners with Essence Festival To Celebrate Music, Entertainment, and Diversity in New Orleans
By:Cynthia RamsaranTaylor recently worked with long-standing client partner, Diageo to support Smirnoff’s first ever sponsorship and brand activation at the annual Essence Festival in New Orleans. As a long-time believer that good times are better when everyone is included, Smirnoff joined ESSENCE Festival, the nation’s premier showcase for contemporary African…
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Taylor Earns 12 Cannes Lions Awards for Tide Super Bowl Campaign
By:Bryan HarrisWhat if a four-time Super Bowl champion appeared on camera, live during the Super Bowl with an embarrassing stain, only for a Tide commercial (created by P&G agency Saatchi & Saatchi) to air moments later presenting the solution to his problem? How would the world react? Social media went wild…
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