Finding Gen Z at Home for the Holidays
With the holiday season upon us, the focus for many brands is how to grasp the attention (and wallets) of Gen Z. What draws this savvy generation to businesses during this pivotal sales period has changed, raising the question of what are the best ways to leverage this holiday to…
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Through Amaru’s Lenses
"I love photography because it forces me to look at the things I see every day in a new light. It's a real opportunity to see something for the first time again. In choosing subjects and locations, it's all friends and neighborhoods within walking distance. That's how some of my…
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Don’t Sleep on the eSport Millenial
With the first eSports team going public on the stock market after a $1 billion implied equity evaluation, eSports are no longer a hobby but a money making machine. The influx of older, Millennial/Gen X users has bolstered its popularity and expanded interaction far beyond game-play. Taylor harnessed its category…
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How to Avoid Exploitation of Audiences Fueling The Rise of Social Media
New technologies in communications is nothing new to society at large, its impact on culture and the way people innovate the way they interact with each other cannot be ignored. Last year alone proved just how much individuals who represent multiple cultures, in diverse racial and ethnic communities, contribute to…
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The Meaning of the Paralympics to the LGBTQ+ Community
A lot has changed since the 2016 Rio Olympics and Paralympics. While there is a lot of sadness and tough times that have come since then, we also have reasons to celebrate: at least 34 of them. That might sound like a small number, but it’s actually quite significant as…
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