NFL Tackles Esports with Fortnite Partnership
By:Michael GuzzoLast week, the NFL and Epic Games announced their collaboration that will feature NFL team outfits available in the Fortnite game shop. NFL team outfits – customizable by jersey number for male and female characters - will be available for purchase by Fortnite gamers. For younger fans who are…
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Taylor’s Enrichment Award Spotlight: Holden Hill & Dave Finn
By:Cynthia RamsaranBecause we strive to enhance work experience and instill motivation across the agency, Taylor’s Employee Enrichment Program acknowledges those who have demonstrated the ability to excel. Every quarter, we look at executives who have exceeded their role expectations by going above and beyond their responsibilities. The recipients have the opportunity…
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Porch Sessions: Where Great Whisky Meets Country Music
By:Cynthia RamsaranThe summer may be over, but memories from Porch Sessions last all year round. When George Dickel looked to cement its presence in country music, the Diageo whisky brand turned to Taylor to help debut Porch Sessions at Cascade Hollow. Porch Sessions is a country music series hosted at the…
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Three Takeaways from NYC Advertising Week
By:Summer BealI recently attended Advertising Week, one of the biggest events of the year where marketing, brand, advertising, and technology professionals in NYC gather. During this time, attendees and panelists often reflect on the past year and look ahead to what’s next for the industry. Here are three themes I took…
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Three Tips for Winning the Esports Marketing Game
By:Cynthia RamsaranHearing from many marketers who have attended esports business conferences like XLIVE and HIVE Esports Business Summit recently, we know that many non-endemic brands are looking for the right entry point into the dynamic world of esports. An industry poised to be a billion-dollar revenue generator by 2021, professional gaming presents…
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