Social Bowl LIII
By:Michael GuzzoSuper Bowl LIII has come and gone, with the New England Patriots defeating the Los Angeles Rams 13-3. With the Patriots coming out on top on the gridiron, we decided to take a look at which team and players fared the best on Twitter for the Social Bowl. …
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Brands Focus on Female-Centric Ads for Super Bowl LIII
By:Cynthia RamsaranViewers of Super Bowl LIII will have to wait until game day to see which team will bring home the Lombardi trophy, but they’re already clued in about which of their favorite brands will be advertising during the big game. Perennial and newbie advertisers have confirmed participation with teasers…
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Demographics is Key to Unlocking Brand Opportunities in Esports
By:Ross LipschultzAs we keep an eye on the dynamic esports scene, two articles worth noting show very different sides of the industry, as well as potential opportunities for any brand interested in making a move into the space. The first article, from the Associated Press, chronicles one of the most rampant…
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Year in Review: 2018’s Most Mentioned Athletes and Sporting Events
By:Michael Guzzo2018 was certainly a monumental year in the world of sports. From the Super Bowl to the World Cup and many other events, it was a year that will certainly be remembered by fans. Throughout the year, fans from all around the world shared their thoughts and opinions on athletes…
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Female Fans Rising
By:Cynthia RamsaranFor the more than 40 female executives at Taylor, sports are ingrained in their lives – personally and professionally. It’s why they consistently make such a positive impact on sports sponsorships and activations for some of the biggest consumer brands in the world. These all-stars at Taylor are not only…
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