Award Winning Producer Hunter Mandel Joins Taylor as Director in its Digital Sports Group
By:Cynthia RamsaranBuilding upon its center of excellence in the ever-evolving space of digital sports and technology, Taylor announced today that it has named award-winning content producer Hunter Mandel to the position of Director, Digital Sports. Mandel, who joins Taylor from leading sports content platform Bleacher Report, complements a deep and…
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The Evolving Relationship Between the CEO and CMO
By:Cynthia RamsaranTen years ago, a CMO’s average tenure barely passed the two-year mark. Although CMOs have been sitting in the C-Suite longer, it remains a volatile position. In 2016, CMOs from the top 100 U.S. advertised brands stayed in their respective roles for an average of 42 months according to a…
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Taylor COO, Managing Partner Bryan Harris Joins NSMN Board
By:Cynthia RamsaranThe National Sports Marketing Network (NSMN) recently welcomed Taylor COO & Managing Partner, Bryan Harris, to it's New York City Chapter Board. As a member of the NSMN Board with a focus in public relations strategy, Harris will assist with the national organization’s 20th anniversary in 2018, chapter programming, membership…
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Three Steps for Choosing Your Brand’s Social Media Platform
By:Cynthia RamsaranSocial media has evolved into a highly beneficial resource for organizations to promote their brands online. And while it makes perfect sense for brands to have a strong social media presence, selecting the right social platforms for your business is something you should consider carefully. Identifying the most effective social…
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Three Ways esports is Disrupting Traditional Marketing
By:Travis RexroadWhile there is lots of talk about predictions and challenges marketers face while making an entry point into the esports industry, one of the biggest trends discussed at the Biz esports Summit in Los Angeles recently, was the disruption esports is having on traditional marketing. In the video below, we bring…
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