More Than a Game: The Merging of Sports & Culture in Women’s Soccer
By:Michael Guzzo2019 marks the 20th anniversary of the US Women’s National Team’s (USWNT) historic World Cup win in 1999. Ever since that monumental victory, these women have become the embodiment of female strength and a beacon of national pride. While the game 20 years ago inspired an entire new generation of…
Full Story
Esports vs. Gaming: What’s the Difference?
By:Sade AyodeleOne of the biggest misconceptions and mistakes that brands are making is using the terms “esports” and “gaming” interchangeably. While it is often assumed that all esports fans and gamers have the same habits and influencers, a close analysis highlights notable nuances across the two. Understanding these nuances is essential…
Full Story
Key Takeaways from GDC 2019
By:Ross LipschultzLast week, I was able to attend the Game Developers Conference (GDC) – the largest professional game industry event – in San Francisco, CA. After meeting with a number of big brands and up-and-comers, I wanted to share two major trends that popped up at the conference that are a…
Full Story
Our Pitch to Baseball: Let’s Make Opening Day Shine Again
By:Michael GuzzoBaseball may still be America’s Pastime, but in recent years, it seems like the mercury has to rise above 75 before people warm up to a new season. Simply put, Opening Day in baseball, once as revered as a national holiday, has gotten a cold shoulder from a majority of…
Full Story
The Growing Power of the Nano-Influencer
By:Juwan ThompsonIn recent years, the power of social influencers has become a popular commodity in the sphere of marketing and public relations. Influencers are often divided into sub-categories dependent on their follower count and overall reach. However, there is one particular type of influencer that brands will be utilizing more of…
Full Story