Taylor, Diageo Launch “Smirnoff Seltzer Upgrade” Campaign with Full-Page New York Times Ad
By:Michael GuzzoJust in time for the holiday travel season, Taylor’s Smirnoff ICE team helped our client partner, Diageo, officially launch its’ Smirnoff Seltzer Upgrade campaign yesterday with an advertisement in the Sunday edition of the New York Times. The full-page ad was in the form of an open letter to travelers…
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Taylor Supports March of Dimes 35th Annual Sports Luncheon
By:Michael GuzzoFor the 30th year running, Taylor was honored to support the annual March of Dimes Sports Luncheon in New York. The event, held on Tuesday, November 27th, serves as one of the sports industry’s longest running charitable occasions and is attended by more than 700 sports and business leaders. During this…
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What Is Purpose?
By:joel danielsIn an industry full of anecdotes and articles on “success,” standing out from the crowd can be a challenge. A lot of the work Taylor has done over the years has focused less on creating content-driven solely by metrics, and instead taken the approach of creating, building, and doing—for…
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How Brands Can Bridge the Esports Accessibility Gap
By:Ross Lipschultz“Esports” may be the word on everyone’s mind as we enter 2019. The immense landscape of competitive gaming continues to grow, bringing in diverse audiences internationally for interactive experiences at a rate that traditional sports have not seen in years. Television coverage of esports has tripled in the last year…
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I’m Uncomfortable
By:Maeve HagenI’m uncomfortable. Not just today, every day. And you know what? That’s ok. Even better, it’s great. Change can be uncomfortable. Respectfully disagreeing with someone can be uncomfortable. Pitching an innovative idea that pushes our clients to think differently can be uncomfortable. As the Navy SEALs say,…
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