At Taylor, Storytelling Drives Consumer Engagement.
Bounce for Men
During the launch of Bounce for Men, its first-ever laundry product for men, client partner P&G aimed to build engagement with its target male demographic – avid football fans. That’s why Taylor targeted NFL training camp, an underutilized but hugely relevant platform for this group, to pull off a social prank with then-Eagles star running back LeSean McCoy. Through a series of “super human” training videos on McCoy’s quest for 2,000 rushing yards and a branded reveal, the potentially enhancing dryer sheets of Bounce for Men created a massive conversation leading into the NFL season.