April 7, 2017 / By Mike Macias
Because 2016 was a huge year for esports’ growth into the mainstream, non-endemic brands are considering the benefits of investing in media rights or sponsorship opportunities. If your brand is interested in what the world of esports has to offer, the timing might just be right to make an entry point in a demographic sweet spot: Millennials.
We recently had a chance to chat with Ken Hershman, World esports Association (WESA) executive chairman, and commissioner, who talked about non-endemic brands entering the space. As he discussed in the video below, brands looking to create a lasting relationship with Millennials should take advantage of the opportunities in esports now.