Bulova | Bold at Heart

Establishing a modern brand story for the iconic Bulova Brand

Overview

A heritage brand with a 150+ year history, Bulova was looking for a new way tell their story for a modern, multi-generational and multifaceted audience. Bold at Heart is the brand platform we created to express this story, embodied by the attitude of every Bulova wearer. It’s about knowing where you come from, to have the courage to take a new step forward. Forging opportunities and creating the new. Acting with the conviction of individuality. In this campaign, we showcase this spirit that has endured across generations to make Bulova loved and cherished by so many.

Brand Film

Debut is the brand film we created to bring the Bold at Heart platform to light. In this film, we see how a shared passion, talent, and craft between two generations comes to life, with Bulova as the catalyst and the witness to this extraordinary connection, and the accomplishment this connection empowers.

Print Campaign

The Bold at Heart print campaign takes cues from editorial and luxury brands to channel the spirit of Bulova’s history as an iconic New York City brand. Inspired by the architecture of New York city, bold type flanks the hero watch in soldier position. The device of using lettering in the background creates a flexible design system that is utilized globally for a variety of messaging and sales initiatives.