“Write Something…” The instructions in the Facebook status update box seem so simple, yet we all know that writing just anything isn’t necessarily the way to get positive engagement on your brand’s fan page. Last week, the Digital Strategy team hosted a roundtable to discuss the art of the status…
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Hi my name is Kellie Cunningham and I am a victim of posting outlandish thoughts after one too many glasses of vino. However, my prayers have been answered. The “Social Media Sobriety Test”, a free Firefox plug-in may just help save my reputation moving forward (although I wish there was…
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In an article from today’s New York Times , Steve Jobs makes one of the simplest, strongest cases for not testing creative I’ve seen in a long time. When asked what consumer and market research Apple does to guide the development of new products, Jobs replied: “None. It isn’t the…
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This is an actual conversation between my 4-year-old son and me. “So, mom, how was work today?” “It was fun. I’m on a team and we started a new project today.” “Did you see you friends there?” “Yes, I had lunch with Kaitlin and she brought in a treat to…
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Thinking about the basic elements of my life and what draws me in, I now recognize what’s been trending for a while. I am a minimalist. With limited exception, brands and overall aesthetic appeal to me if it is clean, stripped down and modern. That applies to everything from home…
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